DEARBORN, Michigan, April 28, 2017 (ENS) - As part of their long-standing collaboration Ford Motor Company and Zipcar, the world’s largest provider of campus car sharing, will plant 20,869 trees on Saturday, April 29, as a result of their college Earth Month campaign.
Ford and Zipcar pledged to plant one tree for each student who reserved a Ford Zipcar during Earth Month in the time period April 13-23.
Ford and Zipcar have been working together since 2011 to offer a cost-effective and sustainable transportation solution on college campuses.
The car sharing service is designed to reduce the demand for always-scarce on-campus parking and decrease congestion and heat-trapping carbon dioxide (CO2) emissions.
The college Earth Month campaign was open to over 500 college and university campuses with existing Zipcar programs from April 13-23.
The campaign encouraged the use of sustainable transportation on campus by committing to plant one tree for every reservation made in a Ford Zipcar, and an extra tree for students who carpooled and shared a picture using the hashtag #FordZipsters.
The two companies said the extra reward would "further encourage sustainable transportation habits."
Zipcar members can reserve any of the company’s more than 12,000 self-service vehicles across the globe, including a variety of Ford models, by the hour or day, including the cost of gas, maintenance and insurance.
Drivers apply online, reserve once approved, then hit the road; they return the car to the designated parking spot when done.
Ford offers $10 off Zipcar’s annual student membership fee and one dollar off the hourly Ford Zipcar rate for college and university students, adding value for student Zipcar members.
The 20,869 trees earned by the car-sharing Zipsters will be planted through One Tree Planted, a non-profit organization based in Shelburne, Vermont that is on a mission to reforest the planet and provide education, awareness and engagement on the importance of trees.
The trees will be planted in the Ochoco National Forest in the state of Oregon as part of the McKay Creek Floodplain Reconnection Project.
The McKay Creek project will improve spawning habitat for steelhead and redband trout by reconnecting the channel to its historic floodplain.
Replanting of riverside trees and shrubs will follow the instream work of removing berms and adding large woody debris to the creek to increase shade and complexity.
Located in the heart of central Oregon, east of the city of Prineville, the Ochoco National Forest encompasses 850,000 acres (3,440 km2) of rimrock, canyons, dense pine forests, high desert terrain, and the headwaters of the North Fork Crooked River.
A 1993 U.S. Forest Service study estimated that old growth trees in the forest cover roughly 95,000 acres (38,000 hectares).
About 150 wild horses inhabit the Ochoco National Forest, the only wild horse herd in the Pacific Northwest entirely managed by the U.S. Forest Service.
Now that's horsepower of a different kind.
PHOTO: McKay Creek flows through the Ochoco National Forest in central Oregon. (Photo courtesy Deschutes River Conservancy)